Free Content Marketing Tools

There are dozens of free tools out there designed to make it easier to create content on the Internet. But with so much out there, how do you decide which tools will help you and which ones will just complicate your workflow ?

Content Marketing Tools

These are some of our favorite free content marketing tools for boosting your productivity and improving your content:

Free Tools for Planning Content

1. Google Drive
With Google Drive, you can collaborate on documents in real-time, organize content plans, keep track of content performance data, and more, all with a free account.
2. Trello
Trello is a project management tool that makes it easy to plan content by dragging tasks between columns. You can create unlimited project boards with a free account.
3. Asana
Asana is another project management tool that is better suited to working on a project with a team. With a free account, you can add up to 15 people to your project.
4. Airtable
Need a little more than a spreadsheet to make it all happen? Airtable’s free account allows you to manage projects through their user-friendly databases.

Free Tools for Writing Content

5. Grammarly
Grammarly has a free browser plugin that edits your grammar, spelling, word choice, and style.
6. Hemingway App
Type or paste your content in this free editor and get a score for readability, catch passive voice and word repetition, and more.
7. oTranscribe
oTranscribe is a free tool with shortcuts that make it faster and easier to transcribe interviews other audio.

Free Tools for Optimizing Content for the Web

8. CoSchedule Headline Analyzer
With a free CoSchedule account, you can score your headlines based on word choice, emotional language, power words, and positive and negative sentiment.
9. Advanced Marketing Institute Headline Analyzer
This free tool gives your headlines an emotional marketing value score, so you can learn if it appeals to readers on an intellectual, empathetic, or spiritual level.
10. Word2CleanHTML
Need to format your text to work in an HTML editor—in WordPress, for example? These free tool converts your styles into HTML, so you can paste it into text editors and publish without hassle.

Free Tools for Adding Visuals to Your Content

11. PlaceIt
With this tool, you can embed images of your product in laptops, smartphones, and other devices—even if you’re not a pro at Photoshop.
12. Canva
Need to add text to an image quickly or design clean graphics for your brand’s Instagram Stories? Canva is easy to use and comes with free premade templates.
13. Unsplash
It’s easy to find free stock photos, but Unsplash’s great selection of free, open source images are high-quality, and you can save collections that make it quick to find what you need.
14. The Noun Project
The Noun Project has more than a million icons available for download, and you can even use them in Google Docs and Slides.